Author: Mohit Madan

Southwest Airlines – Unfurling Wings of Transformation

Case Type: Industry and Competitive Strategy, General Management, Service Management, Organizational Behavior, Company Life-Cycle Case Source: Thunderbird School of Global Management (2005 Version) Industry Coverage: Commercial Aviation Original Case Abstract Through three generations of leadership, conservative management and aggressive expansion have guided Southwest Airline’s legendary growth. Herb Keheller, founder and industry revolutionary, introduced a business model that transformed the airline industry; Keheller passed… Read more →

Joy Foods Goes Hyperlocal To Procure Materials For New Setup In India

Case Type: Comparative Analysis, New Business Setup, Metrics Consulting Firm: Corporate Executive Board (CEB) Industry Coverage: Hyperlocal, eCommerce, Delivery, Small Business Case Scenario The CEO of Joy Foods has approached you for advice. Joy Foods is opening a pilot French bakery in your neighborhood. Originally a European brand, they are well-known for their fresh produce. They plan to procure all raw materials and… Read more →

Stairway To Heaven

There he stood – The Fighter, The Warrior, Bare, with his armor broken, a silhouette of the dreams of the King and the Queen; scaling the mountain highway of the hell that had been. There he fell – The Fighter, The Warrior, Glistening and shining – majestic scarlet on the head, a heart of sandstone – flaunting his acidic erosion of the will, trailing… Read more →

To drop that extra payload and to move further upward into the space must be a scary feeling; but then, it is worth it for the experience – the view outside your world and the moments that you embrace with the select few who came along working their way alongside you. #ShootForTheStars

When a Metro coach smiled…

Usually, I board the designated cab to office every morning. Sometimes, when I am late or when I feel the need to keep my sanity intact, I use my car or take the public transport (a ride on auto rickshaw and Delhi Metro) to commute to work. On these days, I am at my very best since I interact with… Read more →