Category: Case Studies

Southwest Airlines – Unfurling Wings of Transformation

Case Type: Industry and Competitive Strategy, General Management, Service Management, Organizational Behavior, Company Life-Cycle Case Source: Thunderbird School of Global Management (2005 Version) Industry Coverage: Commercial Aviation Original Case Abstract Through three generations of leadership, conservative management and aggressive expansion have guided Southwest Airline’s legendary growth. Herb Keheller, founder and industry revolutionary, introduced a business model that transformed the airline industry; Keheller passed… Read more →

Joy Foods Goes Hyperlocal To Procure Materials For New Setup In India

Case Type: Comparative Analysis, New Business Setup, Metrics Consulting Firm: Corporate Executive Board (CEB) Industry Coverage: Hyperlocal, eCommerce, Delivery, Small Business Case Scenario The CEO of Joy Foods has approached you for advice. Joy Foods is opening a pilot French bakery in your neighborhood. Originally a European brand, they are well-known for their fresh produce. They plan to procure all raw materials and… Read more →