Tag: southwest airlines

Southwest Airlines – Unfurling Wings of Transformation

Case Type: Industry and Competitive Strategy, General Management, Service Management, Organizational Behavior, Company Life-Cycle Case Source: Thunderbird School of Global Management (2005 Version) Industry Coverage: Commercial Aviation Original Case Abstract Through three generations of leadership, conservative management and aggressive expansion have guided Southwest Airline’s legendary growth. Herb Keheller, founder and industry revolutionary, introduced a business model that transformed the airline industry; Keheller passed… Read more →